Friday, March 14, 2008

Member Profile: Red Mobility

Red Mobility coordinates wide area network (WAN) installations as a value added reseller of the top domestic and international wireline (DSL, frame-relay), wireless (cellular, wi-fi) and satellite carriers for cutting edge communication, mobile data transfer, out-of-home (OOH) marketing and digital media applications including digital signage, kiosks, billable wi-fi and SMS based coupons via cellular.

In a lead generation capacity, we are positioning ourselves via our SEO optimized website (http://www.redmobility.com) as a lead aggregator for the technologies and partners we support. In other words, leads find our website via targeted searches and request information from us. We then begin a dialogue with the lead to discuss their application, and in turn, refer the lead to our partner(s) who can best help them. If a deal is reached with the lead, we share in the revenue stream(s) with the partner for sending them the lead. This business model is working very well for us and our partners.

Group members can contact me anytime with their thoughts and ideas on how we might be able to partner and work together. Please don’t contact me to just sell me something. I am especially interested in hearing your thoughts on CPM advertising via digital signage networks. Or even possibly CPA advertising via digital signage that uses SMS as the lead generation process (user sees ad on sign telling them to text for a deal, user sends SMS text message to receive more info on deal, lead generated when user is called on their cell phone).

Mike Gracen
VP of Marketing
607-319-4401
mikeg(at)redmobility.com

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