Member Profile: VerticPortals

Companies such as HP, Konica Minolta and Microsoft achieves 25% conversion rates (ready to buy) on their campaigns, or up to 600% improvement on the conversion rate. These solutions are created by VerticPortals, with a unique combination of rich multi-media and an intelligent back end.

The leads are not only being exposed to information about your products and brand, but also scored on a "readiness to buy" scale on their interaction with the solution. A customer profile and their readiness to buy is then sent to the CRM system or routed via e-mail to the relevant sales person in PDF format. Thus enabling sales only working on hot leads and creating more sales in less time.

The pay-off: Less time spent on getting more sales and communicating brand values directly.

Please see examples of our work below:

• Customer profiling for major bank (no login needed)


• Microsoft B2B lead generation (login: "demo")


• Konica Minolta, lead generation and product recommendation – a very direct needs analysis (it’s in Danish, but just watch the intro and you will get the idea):


To get such high conversion rates we use the principals of edutainment. Edutainment is a way of stimulating and awakening the ENGAGEMENT of the users by combining education and entertainment.

For more information about our Lead generation process please see this PDF

Social media lead generation. We have been creating campaigns that are based on Facebook applications as this is quickly becoming one of best ways to bring your brand to a pre-determined target audience. Please take a look at our site for more information:
www.verticportals.com/facebook/index.html

Examples of our work in the FMCG sector can be seen for by clicking on the following brands: Coca Cola, Nestle and Aquafresh.

Please contact Jesper Lovendahl at jlovendahl@verticportals.com for more information.