Member Profile: Blue Sky Marketing

BlueSky Marketing is an automotive direct marketing and lead generation company that provides auto dealers nationwide with efficient and effective customer acquisition and sales conversion tools to penetrate the lucrative non-prime auto finance market. blueSky’s suite of award-winning lead generation programs are designed to produce incremental vehicle sales without requiring significant change to dealers infrastructure or processes.

Current programs include, Real Leads TM award-winning specialty finance Internet leads program that provides auto dealers with a turn-key solution to acquire and convert non-prime auto finance consumers into sales, True Mail TM award-winning direct mail programs that utilize custom credit/demographic criteria that target highly convertible, credit worthy auto finance consumers, and Smart Dealer our web-based lead management tool that provides dealers secure access to efficiently manage and convert auto leads, and integration with the industry’s largest multi-lender platforms DealerTrack® and RouteOne™.

blueSky’s been named three years in a row by the Dealers’ Choice Awards as one of the industries top auto lead providers.

www.blueSkyMarketing.com

Member Profile: Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet.

Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo.

Q Interactive operates an extensive advertising network with more than 1000 high traffic partner sites, including Weather.com and About.com, as well as its own savings and shopping sites, including CoolSavings.com. Q Interactive's services include Online Lead Generation, E-mail, and Display.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a unit of Landmark Interactive, a division of Landmark Communications, Inc.

To reach us, please visit our website www.QInteractive.com, email us at solutions@qinteractive.com or call 1-888-729-6465. Our location is One North Dearborn Street, 12th Floor, Chicago, IL, 60602.

Member Profile: QualitySmith

QualitySmith (www.qualitySmith.com) is an online lead gen site matching homeowners and contractors for large construction projects.

We are interested in buying leads of homeowners looking for estimates for their projects. Our contractor network is national and our appetite for quantity is bottomless in most trades and most zip codes.

We are easy to work with...we accept leads via an XML feed to an HTTPs post. We pay promptly and provide feedback to facilitate a long mutually beneficial partnership.

Please contact me to schedule a call;

Jane E. Buck
VP, Marketing, QualitySmith.com
jane.buck@qualitysmith.com
phone - 509-522-0222 X 1221
cell - 509-540-1476
fax-509-529-2067

Member Profile: TradePub.com

TradePub.com is a 100% B2B focused network with over 4000 partner sites.

We offer business professionals the opportunity to subscribe to free trade pubs as well as whitepaper downloads. I am in charge of our coreg and I am finding that people are really interested in speaking to us because we have such good quality B2B traffic. So, in essence, I am a Lead Seller of B2B coreg leads.

Contact Info:

Scott Caputo
Account Executive - Registration Path & List Rental
NetLine Corporation
(p) 215.855.3548
(f) 215.855.3356
http://www.NetLine.com
http://www.TradePub.com
http://www.netline.com/caputo

Member Profile: LeadPoint UK

As the Internet’s most comprehensive location for lead buyers and sellers to exchange high-quality leads in the US and the UK, LeadPoint’s proprietary trading platform has ushered in the next generation of online lead generation by introducing a pay-for-performance model to what had previously been a strictly fixed-price market.

It offers buyers the most efficient way to purchase exactly the type of leads they are looking for, without the fear of fraud, for exactly what they want to pay. For lead sellers, LeadPoint simplifies the lead generation process by providing a one-stop location to reach a broad range of pre-screened buyers while eliminating many of the old issues of lead generation such as credit risk, multiple contracts and managing a direct network of buyers.

Visit us at: www.leadpoint.co.uk

Read our blog at: www.leadpointuk.wordpress.com

Follow us on Twitter at: http://twitter.com/leadpointuk

Member Profile: Pontiflex

Pontiflex is the industry's only open and transparent lead generation marketplace. Hundreds of publishers, advertisers agencies and technology providers connect through Pontiflex to make lead generation marketing simple, effective and profitable.

Advertisers don’t have to pay for clicks and impressions that might not convert to leads. Instead, they can use Pontiflex to pay exclusively for leads that drive business. For too long, lead generation marketers have been confined by walled gardens and vendor-specific technologies. Now, they can Connect Once™ to Pontiflex and get connected in an open and transparent way to the entire lead generation market.

Pontiflex is proudly backed by New Atlantic Ventures.

If you wish to find out more information, please email us at sales@pontiflex.com or call (800).708.9290. You can also reach us at our Brooklyn offices: Pontiflex, Inc. 55 Washington Street, Suite 313 Brooklyn, NY 11201


Additional Contact Info: Arun Krishnan, Vice President, Marketing, arun@pontiflex.com, 718.801.8483

Member Profile: Lead Storm

Lead Storm Media, LLC – Our URL: http://www.leadstormmedia.com

Lead Storm Media is an online lead generation company that focuses entirely on generating quality leads through search-driven traffic. Our model involves creating or acquiring a website and implementing white hat SEO techniques and quality content development strategies in order to generate organic search traffic as well as referral traffic. We currently operate several websites in the home improvement vertical, but will soon be branching out into other industries.

Our business has two main purposes. The first is to generate large scale search-driven leads to our clients. We believe that search consistently produces top-quality leads, and as such its our lead acquisition channel of choice. Our other focus is developing websites to a point of strong organic traffic and lead conversion rates, and then selling the site to a firm in that industry that might be able to better service the leads than our firm.

Our first project is All Around the Home, a referral service for homeowners seeking home improvement contractors:
http://www.allaroundthehome.com

Some others currently in development include:

http://www.fixthehome.com
http://www.roofing-directory.com

Other group members can feel free to contact us for idea sharing, business partnering opportunities (ie. collaborative lead-gen site development), lead buying opportunities (we're selling) or if they are interested in possibly acquiring one of our sites - as we like to start new projects more than we like to manage existing ones!

Ryan J. Corey
Partner
All Around The Home
(301) 466-8959
ryan@allaroundthehome.com

Member Profile: VerticPortals

Companies such as HP, Konica Minolta and Microsoft achieves 25% conversion rates (ready to buy) on their campaigns, or up to 600% improvement on the conversion rate. These solutions are created by VerticPortals, with a unique combination of rich multi-media and an intelligent back end.

The leads are not only being exposed to information about your products and brand, but also scored on a "readiness to buy" scale on their interaction with the solution. A customer profile and their readiness to buy is then sent to the CRM system or routed via e-mail to the relevant sales person in PDF format. Thus enabling sales only working on hot leads and creating more sales in less time.

The pay-off: Less time spent on getting more sales and communicating brand values directly.

Please see examples of our work below:

• Customer profiling for major bank (no login needed)


• Microsoft B2B lead generation (login: "demo")


• Konica Minolta, lead generation and product recommendation – a very direct needs analysis (it’s in Danish, but just watch the intro and you will get the idea):


To get such high conversion rates we use the principals of edutainment. Edutainment is a way of stimulating and awakening the ENGAGEMENT of the users by combining education and entertainment.

For more information about our Lead generation process please see this PDF

Social media lead generation. We have been creating campaigns that are based on Facebook applications as this is quickly becoming one of best ways to bring your brand to a pre-determined target audience. Please take a look at our site for more information:
www.verticportals.com/facebook/index.html

Examples of our work in the FMCG sector can be seen for by clicking on the following brands: Coca Cola, Nestle and Aquafresh.

Please contact Jesper Lovendahl at jlovendahl@verticportals.com for more information.

Member Profile: Red Mobility

Red Mobility coordinates wide area network (WAN) installations as a value added reseller of the top domestic and international wireline (DSL, frame-relay), wireless (cellular, wi-fi) and satellite carriers for cutting edge communication, mobile data transfer, out-of-home (OOH) marketing and digital media applications including digital signage, kiosks, billable wi-fi and SMS based coupons via cellular.

In a lead generation capacity, we are positioning ourselves via our SEO optimized website (http://www.redmobility.com) as a lead aggregator for the technologies and partners we support. In other words, leads find our website via targeted searches and request information from us. We then begin a dialogue with the lead to discuss their application, and in turn, refer the lead to our partner(s) who can best help them. If a deal is reached with the lead, we share in the revenue stream(s) with the partner for sending them the lead. This business model is working very well for us and our partners.

Group members can contact me anytime with their thoughts and ideas on how we might be able to partner and work together. Please don’t contact me to just sell me something. I am especially interested in hearing your thoughts on CPM advertising via digital signage networks. Or even possibly CPA advertising via digital signage that uses SMS as the lead generation process (user sees ad on sign telling them to text for a deal, user sends SMS text message to receive more info on deal, lead generated when user is called on their cell phone).

Mike Gracen
VP of Marketing
607-319-4401
mikeg(at)redmobility.com

Member Profile: BGT Partners

Here's some information from Brett Sherman at BGT Partners. His contact information is included in the post:

BGT Partners is one of the oldest and most award winning full service interactive agencies. Having worked with such companies as FedEx, Toyota, Avaya, Sony, IBM, Mt Sinai, Terremark, Bank Atlantic & Marriott we are experts in helping our customers achieve their goals of attracting, converting, servicing and extending their on-line customer base.

Our success lies in our expertise in the following principal competencies:

• Strategy and Analytics ( BGT is a certified Omniture partner and on Omniture’s Search Center Customer Advisory Board! )

• Interactive Marketing

• Creative Design

• Application Development

• Portals and Intranets

• Content Management ( BGT is Ektron’s 2007 Platinum partner of the Year )

• On-Demand Support

Feel free to contact me with any questions and project needs.

Thank you for your consideration.

Best Regards,

Brett A. Sherman
BGT Partners
Office 305.438.1800, x220

Member Profile: Contact Science

Here's some information from group member Roger Hamilton (rhamilton@klpz.com) about his company, Contact Science:

Contact Science, along with our strategic business partners, work with sales people and sales teams to design/develop Best Practices for telephone prospecting and through our Call Productivity Solution, Klpz, we Automate Best Practices to double productivity. Klpz currently integrates with Salesforce.com to double productivity of telephone prospecting.

Whether your prospective target/suspect is a nurtured lead, warm lead, networking contact, trade show lead, web lead or cold list, at some point someone has to pick up the telephone and initiate the process of trying to set an appointment/sell a product/start a relationship.

You might be a busy sales executive, Internal Appointment Setting Team, Team Selling, Telesales, or someone who has the responsibility of developing a territory and bringing in new business or clients.

Best Results are amplified by a Best Practice. A Best Practice includes how many attempts in the current telephone pursuit, how many days apart for each attempt and when to initiate another phone pursuit of this contact if the current pursuit does not result in a conversation. A Best Practice will also have the most effective voice mail and email messaging to better insure a response or a return call.

Member Profile: Diego Canoso, Co-Founder of Adteractive

Brief history about yourself:

• Co-Founder, Adteractive Inc. Manage business development for the company.

What your company does (lead buyer?, lead seller?, service provider?):

• Lead Seller – 7 years experience, proprietary end to end platform with focus on success client metrics.
• 50M / year+ spend in leads main focus in portal generated EDU, Debt, Health Insurance, Mortgage
• www.degreeusa.com, www.lowratesource.com , www.expertdebtsolutions.com , www.usquotefinder.com
• Leverage email, PPC / SEO, Display as well as proprietary lead verification systems.

Why other group members should contact you (buy leads? sell leads? apply for a job?)

• Manage proprietary traffic
• Easy to work with
• Focus on delivering consistent volumes of quality leads to our clients
• Any buyer of leads in above categories should reach out to dcanoso@adteractive.com

What conferences you are planning on attending?

• Adtech SF

Welcome to OnlineLeadGen.com

Hello Friends,

Welcome to the official Web site (well, blog . . .) of the Online Lead Generation group on LinkedIn. If you are reading this, you are hopefully a member of the online lead gen community and are already registered as a member of the LinkedIn group.

If you haven't registered yet and you work in lead gen, feel free to submit an application to join.

The purpose of this group is to build connections within online lead generation. This will only work with your help! Here's what you can do:

1. Chat on the online forum. This is a great place to post job listings, request leads to buy or sell, or ask questions to other members.

2. Submit your Web site URL. On the right of this page is a list of URLs from current members. If you don't see your company on this list (or if you see your company name or URL listed incorrectly), send me an email and I will add your site.

3. Send me a brief bio (to david at ppcadbuying dot com) about yourself and I'll post it on this Web site. You might want to include stuff like:

• Brief history about yourself
  
• What your company does (lead buyer?, lead seller?, service provider?)
  
• Why other group members should contact you (buy leads? sell leads? apply for a job?)
• What conferences you are planning on attending?

3. Join us at meet-ups. Starting in summer 2008, we'll organize social hours at the major lead gen related conferences (SES, Affiliate Summit, LeadsCon, etc).

4. Suggest ways to improve this group.

Thanks for joining and stay tuned for more news and features in the future!